What Is A Sponsored Post And How Do You Get A Piece Of The Action

A sponsored post is a write-up on a particular product or service that an advertiser offers. The usual channel for advertisers to promote their products on blogs is via online advertising marketplaces such as Pay Per Post, Smorty, PayU2Blog, and SponsoredReviews just to name a few. Through these marketplaces, advertisers get to reach out to thousands of bloggers who are only too willing to write about the advertisers’ products and services for a fee.

Although bloggers are given a free rein as to how they structure their posts, these online marketplaces require specific keywords and anchor texts to be embedded in the blogger’s posts.

Except for some minor differences, these marketplaces basically operate the same way; a required minimum number of words with the anchor-text and link included, a period for review to check if the post merits approval, and once approved, payment is made to the blogger. The most popular payment method being Paypal.

It’s also fairly easy to join these marketplaces as a blogger. All you need is a blog that fulfills the minimum number of days of existence (usually 90 days) and the requisite number of posts (around 20 posts) within that blog upon joining.

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